Ashling Kitchen & Bar Backstage Hospitality and Food Truck Catering
Company
Ashling Kitchen & Bar
Date
2022
My responsibilities included: Marketing | Branding | Social
Ashling: Where Food Meets Music Culture
Ashling is more than a restaurant — it’s a fusion of food, music, and culture, offering catering for music venues, backstage hospitality for artists, and a food truck for local events and weddings.
When I joined the company, the concept was strong, but the brand’s story wasn’t clear to customers. Many didn’t know about its music roots or unique history. We developed a bold “Eat Like a Rockstar” campaign, showcased behind-the-scenes content, and launched a social strategy to connect with a younger, music-loving audience — bringing the brand to life and giving it a stronger voice.
The result? A more memorable brand presence that turned Ashling into more than a meal — it became a vibe.
BACKSTAGE HOSPITALITY
MUSIC VENUES AND PARTNERS
Event Marketing
Ashling provides backstage hospitality for major artists, concessions at music venues, and a food truck for local events, and I led the content and event marketing that brought it all to life.
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Captured behind-the-scenes footage of catering prep for major artists
Highlighted our team’s personality and cultural roots through storytelling
Promoted events, weddings, and food truck pop-ups with engaging visuals
Showcased backstage hospitality moments for social media
Built brand awareness through authentic, culture-forward content
My Responsibilites
Social Media
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Photography
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Branding
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Social Media • Photography • Branding •
Strengthening Ashling’s Brand Consistency
Ashling had a bold logo and colors but lacked cohesive branding. We unified all visuals, from social posts to packaging, using their core palette of black, red, and white. The result: a consistent, edgy identity that felt both inviting and unforgettable.
