Impactful marketing to generate customer acquisition and retention.
Company
Washington’s Green Grocer
Date
2022
My responsibilities included:
Marketing | Branding | Social | Ads | Email
Washington’s Green Grocer is a farm-to-door delivery service bringing fresh, organic, and locally sourced produce and groceries to the DMV area.
Committed to sustainability and ethical practices, they partner with local farms and small businesses to help families access nutrient-rich meals. As an e-commerce brand offering farm boxes, meal kits, and juice kits, WGG was ready for a brand refresh and a more strategic, modern approach to marketing and gaining new customers.
Marketing Strategy:
Developed a multi-channel strategy to attract new leads, retain loyal customers, and build a stronger brand connection.
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Ran targeted ads to drive lead generation
Created branded, engaging social content
Used segmented emails to re-engage past customers
Built community through grassroots partnerships
Maintained consistent brand identity across all platforms
Marketing Strategies
Local Grassroots Marketing
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Launched out-of-home signage in key neighborhoods to boost local awareness and visibility — helping increase website traffic by an estimated 15% during campaign periods
Direct Mail Marketing
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Executed a direct mail postcard campaign with time-sensitive discount codes, resulting in a 12% redemption rate and improved customer reactivation
SMS + Email
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Deployed email marketing flows for weekly farm box updates, special offers, and retention campaigns — achieving an average open rate of 38% and a 6% click-through rate
Rolled out SMS campaigns for flash deals and delivery reminders, driving a 22% engagement rate and boosting same-day orders
our marketing goal:
from service to standout brand
Social Media + Influencer Campaigns
Influencer Campaigns
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Partnered with content creators to showcase unboxings and recipe ideas
Boosted brand awareness and engagement across major platforms
Saw a 20% increase in sales from tracked discount codes
Reached a younger, food-savvy demographic through relatable content
Strengthened credibility and trust through authentic creator partnerships
Making the Brand More “Real”
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It was important to establish WGG as more than a service but a brand that was personal, authentic, and real.
That meant less stock images and incorporating more warm faces next to the farm boxes has helped customers identify our brand and build trust.
Re-branded Socials
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What should we know about the services you provide? Better descriptions result in more sales.