Impactful marketing to generate customer acquisition and retention.

Company
Washington’s Green Grocer

Date
2022

My responsibilities included:

Marketing | Branding | Social | Ads | Email

Washington’s Green Grocer is a farm-to-door delivery service bringing fresh, organic, and locally sourced produce and groceries to the DMV area.

Committed to sustainability and ethical practices, they partner with local farms and small businesses to help families access nutrient-rich meals. As an e-commerce brand offering farm boxes, meal kits, and juice kits, WGG was ready for a brand refresh and a more strategic, modern approach to marketing and gaining new customers.

Marketing Strategy:

Developed a multi-channel strategy to attract new leads, retain loyal customers, and build a stronger brand connection.

    • Ran targeted ads to drive lead generation

    • Created branded, engaging social content

    • Used segmented emails to re-engage past customers

    • Built community through grassroots partnerships

    • Maintained consistent brand identity across all platforms

Marketing Strategies

Local Grassroots Marketing

  • Launched out-of-home signage in key neighborhoods to boost local awareness and visibility — helping increase website traffic by an estimated 15% during campaign periods

Direct Mail Marketing

  • Executed a direct mail postcard campaign with time-sensitive discount codes, resulting in a 12% redemption rate and improved customer reactivation

SMS + Email

    • Deployed email marketing flows for weekly farm box updates, special offers, and retention campaigns — achieving an average open rate of 38% and a 6% click-through rate

    • Rolled out SMS campaigns for flash deals and delivery reminders, driving a 22% engagement rate and boosting same-day orders

our marketing goal:

from service to standout brand

Social Media + Influencer Campaigns

Influencer Campaigns

    • Partnered with content creators to showcase unboxings and recipe ideas

    • Boosted brand awareness and engagement across major platforms

    • Saw a 20% increase in sales from tracked discount codes

    • Reached a younger, food-savvy demographic through relatable content

    • Strengthened credibility and trust through authentic creator partnerships

Making the Brand More “Real”

  • It was important to establish WGG as more than a service but a brand that was personal, authentic, and real.

    That meant less stock images and incorporating more warm faces next to the farm boxes has helped customers identify our brand and build trust.

Re-branded Socials

  • What should we know about the services you provide? Better descriptions result in more sales.

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